---
title: "How to read your Tracking Report"
url: "https://help.repunzel.com/en/article/how-to-read-your-tracking-report"
language: "en"
last_updated: "2026-03-03T22:12:00.104Z"
---

# How to read your Tracking Report

The Tracking Report shows you what happened after you sent your Submission. It gives you a clear view of delivery, opens, and link activity so you can understand engagement at a glance.

## What the tracking report shows

At the top of the report, you’ll see:

-   **Emails Sent** (your progress out of the total list)
-   **Opens**
-   **Clicks**
-   **Most Clicked links**

You’ll also see recent activity highlighted in green. These green numbers show new opens or clicks since you last viewed the report.

Below the summary, you can see:

-   Date sent
-   Status (such as Opened)
-   Agency
-   Agent name
-   Links clicked

This allows you to view engagement at both the summary level and the individual contact level.

## What counts as an opened email

An email counts as “Opened” when the recipient’s email client loads the tracking image inside the message.

Keep in mind:

-   Some email clients block images by default.
-   Some email clients preload images automatically.

Because of this, open tracking is helpful but not perfect. It should be viewed as a general indicator of engagement.

## What counts as a click

A click is recorded when at least one tracked link inside the email is clicked.

Important:

-   Click rate is calculated per email, not per total link clicks.
-   If one recipient clicks three different links, it still counts as one clicked email.
-   We do not count every individual link click toward the click rate percentage.

This keeps your click rate focused on how many recipients engaged, not how many total clicks occurred.

## Most Clicked links

The “Most Clicked” section shows which links received the most engagement across your Submission.

This helps you see:

-   Which materials are getting attention
-   Whether agents are clicking your reel
-   Whether profile links are being viewed

## How to interpret results

Tracking data helps you understand engagement, but it does not tell the full story.

An open may indicate interest.  
A click may indicate stronger interest.  
No click does not automatically mean no interest.

Agents may:

-   Open and review attachments without clicking links
-   Forward your email
-   Save it for later

Use the report as insight, not as a final judgment.

It’s a tool to help you make informed decisions about your outreach.