---
title: "Using the [Agent first name] Placeholder"
url: "https://help.repunzel.com/en/article/using-the-agent-first-name-placeholder"
language: "en"
last_updated: "2026-06-24T23:16:14.190Z"
---

# Using the [Agent first name] Placeholder

Placeholders let you personalize each email automatically without editing it for every contact.

**Agent first name placeholder**

You can insert the agent's first name into your greeting using the placeholder tool.

For example: "Hi **Agent first name** ," becomes "Hi Sarah," or "Hi Michael," depending on the contact.

**How it inserts on send**

When you click Send, Repunzel automatically replaces the placeholder with each contact's first name before delivering the email. You write the email once. Personalization happens automatically.

**What happens if a first name is missing**

If a first name is not available for a contact, the system handles it safely to avoid sending a broken greeting.

**Previewing with a test email**

Sending a test email to yourself is the best way to preview how everything will appear. Because the test goes to you, the placeholder fills in with *your own* first name — so if you see your name in the greeting (e.g. "Hi Howard,"), the agent first name placeholder is working correctly.